Protecting Your Search Engine Rankings

17 11 2010

Ranking your site IN search engine is an important component of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods. Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their popularity by simulating Link search engines.
The good news is that search engines understand this and are now on guard for pages and sites that have increased their rankings by artificial methods. When a search engine crawls the same site, that site is demoted in ranking or completely removed from the search engine indexing. The bad news is that some high quality overboard sites are fully considered for these web page criminals. Your page may be in danger of being caught in the net and tossed from a search engines index, even if you did nothing to deserve such harsh treatment. But there are things you can do – and so be sure not to do – what will prevent this type of misperception.
Link popularity is mostly based on the quality of sites you are bound. Google has launched the criteria for the classification website prices, and virtually all search engines on the Internet use. There are legitimate ways to go to increase your link popularity, but at the same time, you have to watch carefully the sites you choose to link. Google often penalized sites have a link to other sites solely for the purpose of artificially increase their link popularity. They have actually labeled these links bad neighborhoods.
 You can toast the fact that you can not be penalized when a bad neighborhood links to your site just happens only when the person you are sending a link to a bad neighborhood. But you must check and recheck all the connections are active on your links page to make sure you are not tied to a bad neighborhood.

First, check if the pages have a link to have been punished. The most direct way to do this is to download the Google toolbar You;ll see that most pages will receive a   a sliding scale of green Google Toolbar. Do not link to sites that shows no green at all to scale. This is particularly important when the scale is completely gray. There are more chances that the site has undergone. If you are connected to these pages, you might take a penalty, and like the flu, it can be hard to recover from infection.
No need to be afraid of link to sites whose scale shows only a small drop of green on their scale. These sites have not been punished, and their links may grow in value and popularity.

 But they said that is monitored closely to ensure that these links at some point, do not allow a penalty once you have linked to them from your links page. Another evil trick that illicit webmasters use to artificially boost your link popularity is the use of hidden text. Search engines often use the words on Web pages as a factor in forming their rankings, which means that if the text of the page contains the keywords, you have more of an opportunity to increase your search engine rank to a page that does not contain any text, including keywords.

Some webmasters have gotten around this formula by hiding their keywords in such a way as to be visible to all visitors to your site. For example, they used the keywords but made them the same color as the background color of the page, as a plethora of white keywords on a white background. You can not see these words in the human eye – the eye but the search engine spiders can easily identify them! A spider is the program search engines use to index web pages, and when it sees these invisible words, going back and increase the page rank link. Webmasters can be brilliant and sometimes devious, but search engines have thought about these things. Once a search engine perceive the use of hidden text – splat! the page is penalized.

The disadvantage of this is that sometimes the spider is a bit overzealous and will penalize a page by mistake. For example, the page whose background color you are gray and you have placed gray text inside a black box, the spider will only take note of the gray text and assume you are employing hidden text. To avoid any risk of false penalty, simply direct your webmaster not to assign the same color for the text background color on the page – ever!
Another potential problem that could lead to a penalty is called keyword stuffing. It is important that the keywords in the text of the page, but sometimes you can go a bit  overboard in your enthusiasm to please the spiders. The search engine uses a so-called density keyphrase if the site is trying to artificially boost their ranking. This is the ratio of keywords to the rest of the words on the page. Search engines provide a limit to the number of times you can use a keyword before you decide to have gone too far and penalizes your site.

This ratio is quite high, so it is difficult to overcome without sounding as if stuttering – unless your keyword is part of the name of the company. If so, it is easy keyword density to soar. So, if your keyword is renters insurance, be that you do not use this phrase in every sentence. Carefully edit the text on your site so that your copy naturally and the keyword is not repeated incessantly. A good rule of thumb is your keyword should never appear in more than half the sentences on the page.
The final potential risk factor is known as cloaking. For those of you who are diligent Trekkies, this concept should be easy to understand. For the rest of you? Cloaking is when the server sends a visitor to a page and a search engine to a different page. The page the spider sees is hidden ans because it is invisible to regular traffic, and deliberately designed to elevate the site Search Engine Ranking. A hidden page is to feed the spider everything it needs to rocket that page rank in the top of the list. It is natural that search engines have responded to this act of deception with extreme enmity, imposing significant penalties on those sites. The problem on your side is that sometimes pages are hidden for legitimate reasons, such as prevention against the theft of code, This type of shielding is unnecessary these days due to the use of elements, such as the popularity of blogs, which can not be stolen.
To be on the safe side, make sure that your webmaster is aware that absolutely no cloaking is acceptable. Make sure the webmaster understands that cloaking of any kind will put your website at great risk. As you must be diligent in increasing your link popularity and your ranking, you must be equally diligent to avoid being unfairly penalized. So be sure to monitor your site and avoid any appearance of artificially inflate your ranking.
Prentice Tate
Get detail reports of how to protect your rankings with your website and blogs.




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